‘빈 gallery been’ is container gallery space for underrated/uprising Korean artists. The personality of this gallery can be defined by ‘unique, intriguing, and social.’ The gallery gives opportunity to both artists and audiences to enjoy new and refreshing art in various locations.

The name ‘빈’ means ‘empty’ in Korean, and it is written phonetically as ‘been’ in Roman alphabet. ‘Empty’ represents the space that can be filled up with anything. ‘Been’ can be interpreted as an ‘opened experience.’

 
 

Initial sketches


 

Identity

The identity of ‘빈 gallery been’ consists of logo and wordmark. Both logo and wordmark can be used independently.

logo

The logo is based on the original Korean name to show the main purpose of the gallery-—for Korean artists-—and, it is legible in Korean. The characters are manipulated to resemble geometric and dimensional aspect of the container gallery space. Repetitive negative and positive spaces in between characters emphasizes the dimension and makes the logo more interesting. 

wordmark

The wordmark is a secondary element for the legibilty of the identity. However, strong typography let it be used by itself as well. 


lock-up

The lock-up is a combination of the logo and the wordmark. It is the most formal and official version of the identity.  

 

Identity - Scaling

The logo and the wordmark can be scaled up infinitely, but they should be stayed in the right ratio for wordmark. Large and regular scale is an example for the ratio. 

However, when the width of the logo goes smaller than 15mm, there is limit. The width of the logo cannot go smaller than 8mm and the point size of the wordmark cannot go smaller than 6pt. 

 
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Identity - Pattern

 

Identity - Typography

Typeface Apple SD Gothic Neo is used for base of the logo and typeface geo is used for the wordmark.
They both have enough aspects to show container gallery space well. 

Main typefaces are used for title and primary text/information.
Secondary typefaces are used for body copy for poster, brochure etc. 

 

Application - Exhibition posters

Created three virtual exhibitions for the gallery
and made a poster for each exhibition

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1st exhibition 
- Dansaekhwa

means ‘monochrome painting’ in Korean

a loose grouping of paintings that emerged in Korean painting in the mid-1970s

to push paint, soak canvas, drag pencils, rip paper, and otherwise manipulate the materials of painting

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2nd exhibition 
- Atta Kim, The Museum Project

Korean photographer

The Museum Project shows people preserved within plexiglas cases in various settings which represents ‘commodification of the human’

Plexiglas and strong colors maximize the message in the photos

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3rd exhibition 
- Choi, Jeong Hwa 통일아! (reunification!)

become renowned for his own brand of brightly colored kitsch, creating sculptures and installations from found objects and plastic products, all made in Korea.

approaches traditional Korean culture with a sense of humor, coupled with a philosophical sensibility. 

 
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Application - Exhibition brochure

 
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Application - Product