Jaeyoung Cheong - Designer & Thinker
Jaeyoung is
She’s been finessing user experience and interaction design in Brooklyn, NY. She loves exploring connections between the physical world and the digital world. Translating physical experience to digital and vise versa is one of her recent interests. She cares a lot about a designer's impact on society and knows the weight of it as a designer herself. Even though her career is mostly focused on UX design, with her graphic design background, she is passionate about visual design as well.

Botari App

Role: Design Director/Consultant
Skills: UX Design, Visual Design, Prototyping

Collaborated with
Jihee Jeon
Cebin Jung
San Kim
MyungAh Song

Botari is an app that people share their reviews via voice calls. Our team developed this service based on people’s interest in reward apps that provide side income to the users and economic trend of smart shopping that requires a lot of time and effort in research. Overall, the app provides a platform for users to share their opinions on products and helps other users make informed purchasing decisions while incentivizing them with rewards for their contributions.

The written reviews include general information about the product or service and more in depth reviews happen during the 5 min voice call. The voice call feature allows users to provide more detailed and nuanced feedback, and can be useful for particular questions and honest opinions about products that require more explanation or context.

Our business is using Bundling model. Users buy points which is the currency for in-app transactions. The price of each review call is based on the price of the product that is being reviewed. Review providers earn points minus 10% fee and extra tips from review receivers.

Our team consists of designers, strategists, developers, and marketers. Throughout the initial product development process, I played an active role in conceptualizing ideas, determining a feasible business model, defining the visual direction, creating user journeys, optimizing UX, crafting wireframes, and producing prototypes.

Check out our app on Instagram and App Store.

Initial Logo Sketches

Marketing Posts

Selected Wireframes & Screens

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Selected User Flow

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PEX Card - Digital Product

Role: UX Designer

Skills: UX Research, User Testing, UX/UI Design, Prototyping, UX/UI QA, Marketing Design

Collaborated with
The Gradient

As a UX designer at PEX Card, I was responsible for improving the user experience of PEX's web and mobile applications.

When I joined the team, we were facing challenges with an outdated interface and unorganized information hierarchy. To address these issues, I conducted user research, market analysis, and usability testing with the team to identify the most important features and common pain points.

Based on the insights gathered, we developed low to high-fidelity wireframes and tested them with actual customers to obtain feedback and refine our designs. Through the iterative process, we added new functionalities such as multiple accounts, team members, split tags, virtual card. I worked closely with the development team throughout the production process to ensure the specifications were defined and quality assurance was met.

After launching the new portal, I maintained it and collaborated with the Customer Success team to gather feedback and improve existing features or design new ones that addressed customer needs. I also revamped the Marketplace Web App to better market PEX integration with different apps and products, using the same design and UX principles from the new portal.

Apart from product design, I also created marketing materials such as social banners, online ads, email campaigns, and customized card designs to promote the benefits of the PEX solution. Overall, my role as a UX designer at PEX Card was to enhance the user experience and promote the product effectively through thoughtful design and user-centric approach.

Live Sites (to public): Apply Site, Marketplace

Card Holder Dashboard

Apply Site

Virtual Card


Split Tags

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Palo Alto Networks Digital Experience

Role: Designer
Skills: UX Design, Design System, Content Audit, Prototyping

Collaborated with
Jay Roeder
Krishna Fitzpatrick

At Organic, I worked with Palo Alto Networks(PAN)—the global cybersecurity leader, that continually delivers innovation to enable secure digital transformation—in a team of designers, strategists, and project managers. PAN’s immersive digital experience with numerous branches of products and solutions allowed us to explore distinctive and cohesive visual language and system. I worked closely with senior designers, strategists, and delivery manager during the process. I, as a designer, supported developing a component library for PAN’s web, tablet, and mobile experiences and created graphics, new components, page layouts, and prototype of flexible navigations.

Here is the collection of the screens that I participated. You can also check these out on the live website.


NI Digital Experience

Role: Designer
Skills: UX Design, Design System, UX/UI QA, Prototyping

Collaborated with
Lara Horowitz
Joanna Skora
Krishna Fitzpatrick

NI(formerly National Instruments Corporation)—the leader in developing automated test and measurement systems that help engineers solve the world’s toughest challenges—was my first client that I worked with in a team of designers, strategists, and project managers at Organic.

National Instruments rebranded their business to bring in a modern image to the company and to create a visual style that reflects their core value. Our team was in charge of adapting NI’s new brand into their digital experience. A crucial part of the digital application was the revamp of NI's online shopping experience. The company transformed its product catalog into a efficient shopping platform, supported by a custom navigation system that allowed customers to easily filter and refine their search results.

As a designer in the team, I worked closely with a creative director, senior designers, and developers during the process. Updating and organizing the component library, designing page layout, creating new component, and QAing the deliverables during the development were my main responsibilities.

Here is the collection of the screens that I participated. You can also check these out on the live website.


Walk Sit Write - Web Journal

Role: Writer, Editor, Designer, Photographer
Skills: Writing, Editorial Design, Photo Editing, Readymag

Collaborated with
Ava Kvapil

"Walk Think Sit Write Lay Ask" is a collaborative web-based photo journal born out of a shared love for walking and documenting personal reflections. Created by me and my best friend Ava, who lives on the other side of the country, this project was a challenge and an experiment. We wanted to create a space to share our thoughts and experiences despite our distance, and also make it accessible and inspiring for others.

Our journal is a personal and interpersonal documentation of the moments we capture during our walks. Although the content is very personal, we wanted to make it an open space for others to find inspiration. The activities in the title of our journal — walking, thinking, sitting, writing, laying, and asking — are used as prompts for reflection and creative expression. This project has lasted almost a year and we are very proud of it. We hope it will encourage others to explore their own experiences through the lens of these different activities. There will be more fun projects by us, so stay tuned!

Here is the link to the live website. Desktop version is recommended.

Some of My Favorite Moments

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Foods from Young Chefs - Cookbook

Role: Art Director
Skills: Art Direction, Visual Design, Editorial Design, Photo Editing

I had the honor to participate Remington Cookbook project as an Art Director in collaboration with Johns Hopkins Preventive Medicine Residency, Margaret Brent School, and the Church of the Guardian Angel. As an art director, I was in charge of overall visual direction and execution—including curating art works, photo directing and editing, creating graphic elements—to publishing.

The majority of the process was remote but the team and I communicated well via weekly check-in. I delivered the ready-to-publish materials to the team on time along with the quote under budget. We had successfully distributed 200 copies of the cookbook to the Remington community.

Excerpts from the Cookbook

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MICA Graphic Design 2019 Yearbook

Role: Art Director
Skills: Editorial Design, Photography, Visual Design, Photo Editing

Collaborated with
Isaac Gertman
Kevin Guyer

The inspiration for my senior thesis project came from a conversation with some friends, where we questioned why a college yearbook wasn't a thing. That's when I decided to take matters into my own hands and create one myself!

To gauge the interest of my classmates, I conducted a survey, asking what they would like to see in the yearbook. With their enthusiastic response, I arranged a photoshoot day in collaboration with our department professors. During the shoot, we worked on a group mind-map that became a memorable part of the yearbook. The process also involved extensive photo editing and layout design. Fortunately, the support and encouragement from our professors, Issac and Kristian, as well as the help of my lovely MICA 2019 Graphic Design classmates, (particularly Kev for the backdrop pattern), made it all possible. While it was challenging at times, the end result made it all worthwhile — almost a half of my class ordered the physical copy.

You can check out the physical copy of this yearbook at MICA Decker Library.

Dust Jacket Design

Layout Structure

Assorted Interior

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